How to Make Eye-Catching Digital Display Ads: The Secrets to Success

image of pen on notepad planning a design


In today’s fast-paced digital world, capturing consumers’ attention is more challenging than ever. Advertisers must design eye-catching ads that not only resonate with their target audience but also make them stand out from the competition. Digital display ads, in particular, must be visually appealing and engaging to leave a lasting impression on viewers. In this blog post, we’ll explore the key elements that make a digital display advertisement eye-catching and how to implement them in your marketing strategy.

  1. Visual Hierarchy:

One of the most important aspects of a successful digital display ad is a well-defined visual hierarchy. This refers to the arrangement of design elements to guide the viewer’s eye through the ad. By creating a clear path for the viewer to follow, you can ensure that your ad’s key messages are effectively communicated. To establish a strong visual hierarchy, consider the following:

  • Size: Make important elements larger to attract attention.
  • Contrast: Use contrasting colors and shapes to differentiate between elements.
  • Proximity: Group related elements together for clarity.
  1. Compelling Imagery:

The use of striking visuals is a surefire way to grab attention. High-quality images, illustrations, or animations can evoke emotions, which in turn can create a connection between the viewer and the ad. Consider these tips when selecting imagery for your digital display ad:

  • Choose images that are relevant to your product or service.
  • Opt for bold, vibrant colors that stand out.
  • Use images that trigger emotions or tell a story to engage viewers.
  1. Clear and Concise Messaging:

In the world of digital advertising, less is often more. Keep your ad copy short, sweet, and to the point. This will ensure that your message is quickly and easily understood by viewers. Remember:

  • Use simple language that speaks to your target audience.
  • Emphasize the benefits of your product or service.
  • Include a clear call-to-action (CTA) to encourage engagement.
  1. Proper Typography:

Typography is often an overlooked element in digital display ads, but it plays a crucial role in conveying your message. Choose a font that is easy to read and complements your brand’s identity. Additionally, consider the following:

  • Use contrasting colors for your text and background to improve readability.
  • Avoid using too many different fonts, as this can make your ad look cluttered.
  • Keep font sizes consistent across your ad to maintain visual harmony.
  1. Animation and Motion:

Incorporating movement into your digital display ads can make them more engaging and attention-grabbing. Subtle animations, such as a pulsing CTA button or a short video, can breathe life into your ad without being too distracting. However, it’s essential to find the right balance between motion and static elements, as too much movement can be overwhelming for viewers.


Creating an eye-catching digital display advertisement involves a delicate balance of visual hierarchy, compelling imagery, clear messaging, proper typography, and subtle animation. By incorporating these elements into your ad design, you’ll be well on your way to capturing the attention of your target audience and making a lasting impression. Ultimately, a well-crafted digital display ad can help you generate leads, drive sales, and elevate your brand’s presence in the crowded digital landscape.


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